Brian Kelly has a post on the mainstreaming of the "2.0" label, Citizen 2.0, Strike 2.0, David Cameron 2.0 and Coldplay 2.0.
A while back I made the mistake of explaining to my youngest son, Stan, that Web 2.0 and Library 2.0 were "the next generation" of the Web and libraries respectively. As a result, he now regularly refers to me as "Geek 2.0". Lol.
I've tried explaining to him that, as my son, he is really Geek 2.0 - but somehow that just makes it worse! :-)
I'm desperate for at least one of my children to be into technology at more than the user level but the two older ones (Daisy and Wilf in case you are interested) have both let me down badly so Stan is my last hope. Ah well... such is life I suppose.